A magical christmas tale about Secret Santa

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nce upon a time, long before the holiday rush began, a group of imaginative elves at the digital agency Humblebrag pondered how they could spread a little extra Christmas cheer. They sat around a crackling fireplace, sipping hot cocoa, and dreamed of a way to let people around the world create magic around gift exchanges.

”Imagine if we could help everyone exchange gifts, but secretly for added excitement and magic?”

one of the elves said with a dreamy smile.

And so, dear friends, with a bit of coding and design magic and a whole lot of love for Christmas, Secret Santa Generator was born. A place where friends, family, and colleagues can easily invite each other, draw names from the Santa hat, and share the joy of a secret surprise.

All you need to do is set a maximum limit for the gifts, fill in names and email addresses—and we’ll handle the rest so you can focus on the secret gift.

”But wait… what if everyone buys the exact same gift?”

one elf asked, slightly puzzled.

”That’s part of the magic. Christmas is about the joy of giving, not what you receive!”

another elf replied cheerfully.
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or several years now, Secret Santa Generator has been spreading Christmas magic by helping tens of thousands create memories as sparkling as the Christmas stars. Here, gifts have been exchanged with smiles, and many guesses have been made about who your secret Santa might be.

Behind the holiday scenes, it’s us, Humblebrag, who have designed and developed this glittering gem. We create apps and digital products that make every experience smoother and more enjoyable. If you or your business has an idea that needs a digital transformation, get in touch with us—we’re ready to bring your idea to life.

We look forward to creating something magical for you too!

PS. You can also advertise on Secret Santa Generator in Swedish, English, Norwegian, Danish, or Finnish. Reach out if you’re interested in appearing alongside us or creating a magical collaboration.

Send us a magical email at

hi@humblebrag.se